The world of luxury fragrances is a fascinating landscape of evolving scents, iconic bottles, and fluctuating prices. One fragrance that has garnered significant attention, albeit now discontinued, is Gucci Made to Measure. This article will delve into the price history of this elusive perfume, explore its various iterations (including the 50ml and 90ml sizes), discuss its masculine counterpart (Gucci Made to Measure Pour Homme), examine reviews from its heyday, and touch upon the related aftershave and cologne. We'll also consider the reasons behind its discontinuation and its continued presence on the secondary market.
The headline price point of $219.99 is a potentially misleading figure. This price likely reflects a specific time, retailer, or size of Gucci Made to Measure. The actual price varied significantly depending on these factors. Understanding the nuances of its pricing requires a closer look at its history and the various formats available. The discontinuation of Gucci Made to Measure further complicates matters, making finding consistent price data challenging.
Gucci Made to Measure Discontinued: The Mystery of its Absence
Gucci Made to Measure's discontinuation is a source of frustration for many fragrance enthusiasts. While Gucci hasn't publicly explained the reasons behind the decision, several factors could contribute to its removal from the market. Firstly, the shifting tastes of consumers play a crucial role. Fragrance trends are notoriously fickle, and a perfume might lose popularity over time, making its continued production economically unviable. Gucci, like other luxury brands, constantly updates its fragrance portfolio to cater to evolving preferences.
Secondly, the cost of production might have outweighed the profits. Luxury fragrances often involve high-quality ingredients and sophisticated packaging, leading to increased manufacturing expenses. If the sales of Gucci Made to Measure failed to justify these costs, discontinuation would be a logical business decision. Finally, internal brand restructuring or a strategic shift in the company's fragrance direction could also have led to the perfume's removal.
The discontinuation has, however, paradoxically increased the fragrance's desirability. Discontinued fragrances often become collector's items, driving up their prices on secondary markets like eBay and online auction sites. This makes finding Gucci Made to Measure at its original price range nearly impossible, except for possibly heavily discounted or damaged remnants.
Gucci Made to Measure 50ml and 90ml: Size and Value
The two most common sizes of Gucci Made to Measure were 50ml and 90ml. The 50ml bottle was likely the more readily available and affordable option at the time of its release. Naturally, the 90ml bottle would have commanded a higher price. While precise historical pricing for both sizes is difficult to pinpoint, we can assume a price difference proportionate to their volume. If the supposed $219.99 price refers to the 50ml bottle, the 90ml version would have likely been priced considerably higher, perhaps in the range of $300-$400 or more, depending on retailer markups and promotions.
The scarcity of these bottles now contributes significantly to their value on the resale market. Collectors and enthusiasts willing to pay a premium for a discontinued fragrance are driving up prices. The condition of the bottle, the presence of the original box, and even the batch code can all influence the final price a seller can command.
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